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News from Jotun

Paint manufacturer Jotun is releasing a new collection called Lady Pure Color, and as usual their styling is wonderful! They sent me some exclusive photos to share with you before the press release is sent to the rest of the media tomorrow. Just as last time they have collaborated with interior stylists Jannicke and Alessandro of the famous duo Kråkvik & D’Orazio.

Lady Pure Color paint is completely matte, and matte walls are a big trend at the moment and creates an elegant, calm and soft feeling to the room. There is some technical data that you can’t see in these pictures. Lady Pure paint is very hardwearing, scratch resistant and washable. Great for all of us aestethes who happen to live with kids or pets.

The Pure Color collection is separated into three themes, Pure Harmony, Pure Nature and Pure City, and the paint names are very beautiful and inspiring; there is Silk, Soul, Mohair, Lotus and many more. There were plenty more great photos in the brochure, so I’m sure you will see the rest on other blogs tomorrow!

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