”We have gathered everything we dedicate our lives to in this issue. In this magazine you will not find ”the latest trends” or ”the best beauty products”. You will on the other hand find, for example, a discursive article about the phenomenon ”sportswear mixed with high fashion” and a photo editorial about the benefits of wearing black clothes.
The reader will be guided through the content with a simple structure and a clean layout. As the magazine is more informative and non-commercial it approaches the sense of reading a book rather than a magazine. We want you to think about what fashion means to you and what function it holds in your life – and we truly hope that our magazine conveys this message truthfully.”