Have you heard of Curater? I just read about it over at Trendenser, and the concept seemed so silly to me that I had to click over to their site to see what it was all about. Apparently it’s a subscription service for art, in a digital form, streamed to a special screen in your home. The stream is curated by ”leading art institutions and internationally renowned curators” (all unnamed though), and is planned to be launched ”sometime in the next 12 months”. The Curater site looks like a standard Squarespace template, and while there is absolutely nothing wrong with that, it’s not what one expects from a brand like Acne. And digital frames? Wasn’t that Christmas Present of the Year in 1996?
Whether this is for real, or just a big spoof, is yet to be seen. Either way, I’m not convinced.