Trend preview from Sköna Hem

Swedish deco magazine Sköna Hem just published a guide to the biggest trends of 2009, and two of them really struck a cord with me:


1. Raw Blonde, a style defined by simple raw, locally produced materials.

2. Sense & Sensability, with keywords like calm & harmony, see-but-don’t-touch feeling and fragile & sheer.

The other trends are Serpentine Growth, Soft Cubism, Factory Shapes and Structured Textiles. See them here.

Here is what Sköna Hem’s decorators are saying about the current trends:

Marie Wärme:
A new kind of city style taking shape, with low furnishing and large pieces claiming it’s space. Soft, textile and cozy, in saturated, almost black colors. Textiles tempt your tactile sense with interesting structures and monochrome patterns generated by different weaving techniques.

Per Wennberg:
The locally produced, organic, pure and simple is the taste of the year. The Scandinavian minimalistic environment presents a purity and simplicity in style and material. In contrast, there is a playful, industrial Bauhaus-inspired decor with bright primary colors and geometric shapes.