However, that is not the case. These images are part of the campaign for Iittala’s new step into interiors and small furniture, and styled by Saša Antić. The showroom apartment is much smaller, looks completely different, and is decorated by Jeanette Gostomski from Insidesign. I will try to go there in the coming week to snap some photos so you can see that too.
Saša Antić for Iittala
Earlier this year some of these photos caused a great confusion in the design blogosphere. You see, they were released at the same time as Iittala opened their new showroom apartment here in Stockholm, and most people thought that was what we saw in the photos.