DesignMarch Iceland

As I mentioned, I spent last week in Reykjavik, Iceland, at their annual design festival called DesignMarch. I have to say I was a bit surprised that such a small country had so much cool design going on! And also by the fact that everyone was super engaged in the festival, from the mayor and the president to shop and restaurant owners, they all took part in different ways and made sure that the whole town was buzzing with design.


I would love to take you through the whole experience, but that would take forever as there were so many events and exhibitions, so I’m just going to give you the highlights here.

The pictures below shows my favorites, and it’s a mix of my own images and press photos as the lighting (and the crowded spaces) sometimes made it very hard to get good photos.
Lastly, I have to give a huge thanks to Sari at Iceland Design Centre for inviting me and helping me arrange the small blog meet-up we had on Saturday, and also a big thanks and warm hugs to SvanaHalla Bára and Gunnar who were all super sweet and helpful through my entire stay there, and drove me around, introduced me to a billion wonderful people, showed me all the best places and all in all made my trip into the great experience that it was.
Something Fishy, fishbone model making kit by Róshildur Jónsdóttir, sold at SPARK, a design gallery/shop that you really shouldn’t miss when in Reykjavik. I bought this for my kids and I’m sure we will have so much fun with it!
I had a wonderful experience at the amazing midcentury house of Nobel prize winning author Halldór Laxness, where I got to try floating. We wore these caps and knee pads, and became almost weightless in his LA inspired outdoor swimmingpool, surrounded by the snowy mountains, horses and an abundance of sunshine.
Above, super cool taxidermy bird sculptures, Metamorphosis, by Svana Lovísa.
Fell head over heels in love with these aluminium LED lamps by designer Tinna Gunnarsdottir.
Reykjavik Trading Co. making beautiful handmade items like this lamp, but also cutting boards, Icelandic wool and lamb leather iPad covers and cute airplant bulbs. These were shown at an exhibition at Epal, Reykjavik’s biggest design store selling lots of Scandinavian brands, and the pictures below are from there.

Also at the Epal exhibition, marble tables by Olöf Jakobina, below.
Another cool space was the Reykjavik Art Museum, located in an old harbor warehouse.

And last but not least, the only shopping I did for myself during the trip. Icelandic designer Andrea Maack‘s newest perfume Coal. I love everything about it, from the scent and the inspiration behind it, to the packaging. This is what Maack says about it: ”Coal as the name suggests is based on my coal drawings created in my studio. When working on these drawings it seemed so obvious to me seeing and smelling the black powder everywhere. I wanted to capture this moment, the coal breaking on the crisp white page, the mazing black powder it creates, the smudge on my fingersand the feeling of the actual drawing I had made. The opening of Coal is very charcoaly and deepens as it meets the paper note. The base is a mix of woods and leather that adds to the intensity and gives it that pure mineral ounch I was looking for”.