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The Power of Styling

Lotta Agaton's thoughts on the importance of styling, how it can change the perception of a product or even create the whole image of a brand.

Kristofer_Johnsson_Arkdes Note Design

 

One of the highlights during Stockholm Design Week, in my eyes, was the exhibition at ArkDes showing products by Note Design, curated and styled by Lotta Agaton and produced by Residence. The theme was the importance of styling, how it can change the perception of a product or even create the whole image of a brand. In the video below, you can hear Lotta develop her thoughts on the same subject, and also about how social media and blogs created the role that stylists and images have today. The panel discussion took place at Stockholm Furniture Fair, and I’m pretty sure you are familiar with the other participants too; Nathan from Kinfolk, Jonas from Norm Architects and Markus from Ikea. They all have some quite interesting ideas that I think are worth listening to if you have a few minutes to spare.

Photos by Kristofer Johnsson, styling Lotta Agaton

 

Kristofer_Johnsson Arkdes Note Design

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